5 Tips for Networking With People Who Are More Successful Than You Are

It’s very challenging to network with people who are more successful than you are. I’ve been able to do this over the course of the past few years pretty successfully. I’ve spoke with over 70 successful people, just on this blog alone. The magazine I publish, Personal Branding Magazine, has highlighted even more. How am I able to do this?

Well today, I want to reveal the best way to network with people that you may be intimidated by or scared of. These individuals are the ones that can help you out significantly. People who are influential have large spheres of influence, so they can help promote your brand to a larger audience. The problem is that most of these people don’t need your help, or do they? Today, I’m going to tell you how to network with celebrities like a champ!

1. Offer them something they don’t have

The number one reason to start a blog or to be a journalist isn’t to position yourself as an expert or get your thoughts out there. The truth behind all the BS you hear every day is that blogging and journalism is about networking. 99% of bloggers and journalists make almost nothing (relatively nothing), but the network that they gain from giving value to successful people, is priceless. See, the one thing that all successful people have in common when it comes to needs is that they need visibility and promotion for their brands. With a blog, you can provide that to them. When you first start your blog, you can’t because you won’t have enough readership to prove the benefit to them.

2. Give it to them for free

Unless you have something of extraordinary “one of a kind” value to give to successful people, you are better off giving them something for free in exchange for an endorsement or referral later. A lot of consultants choose to do this or have to do this when they are first starting out, so they can build credibility and a track record. Obviously, people are more inclined to accept that type of generous offer than pay a complete stranger or someone who isn’t as wealthy or successful. If you receive an endorsement from them, you can use it on your website or on LinkedIn to attract new business or opportunities. Also, if they talk about you or promote you back, you gain visibility with other influencer’s, which can further your career.

3. Take genuine interest in their brand

If someone emails you and is sincere, you are more inclined to answer their email. If someone is reaching out to you asking you for favors, especially when you are more successful than they are, you are going to disregard the email. Genuine interest goes a long way in this world, especially because people are so used to being “used and abused,” as well as spammed daily. There is a great opportunity right now to locate people who are closely aligned to your brand and reach out to them. Even if you’re less successful than they are, they will at least answer you based on flattery.

4. Get noticed by them

Successful people take notice of other successful people. There are like secret code words and there is an ancient language they all speak . A great way to connect with them is to be where their eyes already are. For instance, if you speak at an event they are speaking at, it’s easy to start a conversation around that and for them to already know who you are. Also, if you write an article for a blog or traditional news site that they read, you might earn some respect from them.

5. Find people who know them

The shortcut to meeting successful people is by meeting them through your personal contacts. Your friends’ endorsement can save you from a random outreach and make it more personal. LinkedIn is so important because you can see who knows you and then strategize. Networking gets easier once your network gets larger. When you’re first starting out, it will be hard to implement this strategy, but as you grow older, it will become much easier to meet successful people this way.

Article and video by Dan Shawbel

Have you networked with more successful people or are you drawn to less successful people? Thought and/or comments?

Keith Ferrazzi again imparts his wisdom on the subject of effective networking strategies:

Find more videos like this on Greenlight Community

What the heck is a Tweet? And how can it help me with my business networking?

Well… a ‘tweet’ is a 140 character (or less) message on Twitter.com which basically answers the 1st question most people ask when calling someone on the phone: “What Are You Doing?“.

At first, many people think it’s a trivial concept. I mean, who cares if someone is ‘making oatmeal for the kids’, or ‘putting files in briefcase ‘cuz late for work yet again’, or ‘tired and getting ready for bed’…

But when you look a little more closely, you’ll soon realize it is an amazingly powerful concept. Not only in business, be it online or offline, but in many many ways, people around the world are benefitting from Twitter.

Do you think Facebook, the social networking GIANT, would offer $500 million to buy Twitter if there wasn’t tremendous value behind the brand and their platform? That, in and of itself warrants further research, wouldn’t you agree?

Watch the Common Craft video to see what Twitter is in Plain English:

Follow me on Twitter to see what I’m up to and to get the inside scoop on some networking articles, videos, and tips: My Twitter Profile

Comment on this article if you have any thoughts about Twitter and how you may be now, or envision yourself using it.

Well, this is a question I see popping up a lot lately. My answer to put it bluntly is NO.

Is Social Networking very cool? Absolutely! Is it effective? Most certainly. Will it replace all forms of traditional ‘real world’ networking? Not even close.

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Networking in general, be it online, offline, or any other place, is all about(yes you may have seen me blog about this once or twice before ) RELATIONSHIPS.

No matter what approach you take to initially making connections with people, what’s of critical importance is that you find an effective way to build on that initial contact.

Tim Ferriss has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies—time and mobility—to create luxury lifestyles in the here and now.

Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world. Join Tim Ferriss as he teaches you:

• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and freuent “mini-retirements”
• What the crucial difference is between absolute and relative income
• How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair
• What automated cash-flow “muses” are and how to create one in 2 to 4 weeks
• How to cultivate selective ignorance—and create time—with a low-information diet
• What the management secrets of Remote Control CEOs are
• How to get free housing worldwide and airfare at 50–80% off
• How to fill the void and create a meaningful life after removing work and the office

You can have it all—really.

Do you believe it? Comment below and let me know your thoughts…

Looking for some valuable networking advice to carry with you to your next networking event? Watch this video by Andrea Nierenberg for some good thoughts.

Excellent customer service is virtually a necessity in today’s competition fierce business environment. As a product, service or solutions provider, you need to meet or EXCEED customer expectations… Do you?

In today’s world, relationships are more important than ever with your client base. You MUST make an impression. You MUST do your very best to be remembered. Keep in mind, that doesn’t have to mean some grandiose gesture. The little things really count. This is vital if you are looking for more repeat or referral business.

Learn a quick lesson from Frank the cab driver in the video below. Then go to the smart referral system to see the system he uses to make the lasting impression that you know you NEED to be making as well.

You can find more about Shep Hyken at his website.

Turning contacts into allies is of critical importance for maximum results in your networking. Remember, though, it is always necessary to provide VALUE for others as well when networking.

The gradual relationship building process is not only about you and your needs, it is about the other person almost moreso.

Understand this, and your networking efforts will be greatly rewarded.