Ten Tips to Keep in Touch — Cultivate and Keep Loyal Clients with Creative Communication
Ten Tips to Keep in Touch — Cultivate and Keep Loyal Clients with Creative Communication
We know that marketing to existing clients returns at least five times more bottom-line profit than the same dollar spent on marketing to acquire new clients. It just makes sense to take excellent care of current clients. Keep in constant touch with them and let them know you care. If you don’t, your competitor will. Below are ten tips — ideas to help you creatively stay connected with your current clients and turn them into loyal fans.
1. Besides your regular newsletters, send letters and emails. Share something that will be of genuine value to them (books, articles, information and/or appropriate networking opportunities). Knowing and keeping in mind what they are passionate about will help you to be effective at this.
2. Call them sometimes with no sales agenda, just to see how they’re doing. Maybe ask if they have any needs you could help with.
3. Occasionally, arrange to meet in person. Ask questions and listen, and always give your undivided attention. Remember to turn off your cell phone. Make them feel important and special.
4. Make an effort to understand your clients’ needs and introduce them to others who could be of help to them.
5. Follow up promptly on referrals they give you. Thank them and keep them apprised of your progress. Read more »
