Well, this is a question I see popping up a lot lately. My answer to put it bluntly is NO.

Is Social Networking very cool? Absolutely! Is it effective? Most certainly. Will it replace all forms of traditional ‘real world’ networking? Not even close.

social networking versus real world business networking.

Networking in general, be it online, offline, or any other place, is all about(yes you may have seen me blog about this once or twice before :) ) RELATIONSHIPS.

No matter what approach you take to initially making connections with people, what’s of critical importance is that you find an effective way to build on that initial contact.

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