NJ Business Networking Blog

We’ve heard it before - networking is a fundamental element of building a business. What’s a business without suppliers, customers and overall, a community of support? Large or small, businesses need to pay close attention to creating a world of reliable and valuable contacts.

For small businesses, in particular, there are resources dedicated to cultivating effective networks. First stop: your local chamber of commerce. Small businesses comprise the bulk of chamber of commerce membership in the U.S. In fact, almost 96% of U.S. Chamber member companies have fewer than 100 employees. Read more »

Why is asking for referrals so hard to do sometimes? After all, word of mouth is the most effective form of advertising, so why do we jeopardize our own efforts by hesitating to talk about them? It’s almost like a dirty deed that we fear will make us look like aggressive salespeople rather than seasoned professionals.

Asking For Referrals Demonstrates the Following Important Elements:

1. Your Level of Confident Professionalism. The opposite is actually the truth. By not discussing, you are not showing the level of confidence required to build a successful business. While some people will be so impressed with what you do they will feel compelled to tell others, there are people that won’t be sure if you are receptive to new clients. How will they know you are open to referrals unless you start asking for referrals? Read more »

Pay it Forward (Warner Brothers Pictures, 2000), is one of my favorite movies. In it, a young boy has a remarkable idea that instead of paying someone back for a kindness they have given, you pay someone forward with a kindness you have to offer. The rules of paying it forward are simple:

#1 It has to be something that really helps people.

#2 Something they can’t do by themselves.

#3 I do it for them, they do it for three other people Read more »

Business networking events are ideal places to meet new clients. But it’s not enough to just show up. If you park yourself at a table, or gossip with your business partner, you won’t make any new connections.

The problem often lies in knowing what to say. For most people, it’s intimidating to approach a stranger, introduce yourself, and start a conversation.

Chances are, before heading out to a business or social event, you think about what you will wear, how you will get to the event, and even where you will park. How often do you plan what you will say once you get there?

This article gives you 7 tips to help you prepare for a networking event, so you never feel tong-tied or at a loss for words.

Before the event, use these ideas to plan three or four conversation topics : Read more »